EA Sports, a division of Electronic Arts, has been publishing an annual version of Fifa since 1993.
The US Video Game developer said in a statement that it was “exploring the idea of renaming our global EA Sports football games.”
“We’re reviewing our naming rights agreement with Fifa, which is separate from all our other official partnerships and licenses across the football world,” the company said.
EA Sports’ main competitor, the Japanese game maker Konami, has also renamed its football game franchise, rebranding it from Pro Evolution Soccer to eFootball.
The new edition, launched in September and offered for free, has, however, disappointed some fans who have said that it has bugs and poor graphics.
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