The deal was announced by the league body on Wednesday but the duration of the sponsorship deal, details of the contractual terms and benefits of the amount the betting company is bringing to the league was not included in the announcement.
However, the organisers noted that “Further details on the Partnership will be made available at the formal unveiling ceremony to be held at a date to be announced soon.”
In its release, the LMC said it has firmed up a “multi-year partnership for the NPFL with Bet9Ja, Nigeria’s foremost betting and Gaming brand. The deal commences from the 2021/2022 NPFL Season.
“Under the auspices of the deal, which was concluded by the parties in June 2021, after lengthy negotiations, with Nidayo Sports Marketing as advisors to the Parties, Bet9Ja will be signing up as “Official Supporter/Sponsor of the NPFL under the Betting and Ganung category.”
Under the sponsorship contract, Ber9Ja will have the right to associate with the NPFL, the Participating Clubs and will benefit from branding placements across all NPFL match venues, events, programs and digital channels.
Bet9ja will also be featured in content across NPEL match broadcast and NPFLTV channel, among other exciting deliverables.
On their part, Bet9ja said “We are delighted to partner with the NPFL, which is evidently progressing and increasingly becoming more influential and popular, especially with the opportunities presented by the creation of the NPFLTV and the evergrowing competitive nature of the matches of the NPFL”
”Bet9a undoubtedly appreciates the vision of LMC towards the NPFL and are happy to be part of this exciting project. Our strategy has always been to stand out from the crowd and deliver excellent value to our customers and partners. This is a partnership geared towards achieving these goals and one that is built to last.”